Social Media 101

Overview — Course No. 40070

Embark on a comprehensive journey through 16 established and emerging social media platforms. Social Media 101 offers insights into how each platform works and how you can maximize its potential. Pei Ketron, an educator and photographer, guides you through the essentials of social media, from understanding the basics of Instagram and Facebook to exploring niche platforms like Behance and Medium. Learn about the significance of memes, hashtags, and influencers, and how photography plays a crucial role in social media engagement.

Video Lessons

01: The What, Why, and How of Social Media

Understand the basics of social media, differentiating between creators and consumers, and exploring the significance of various social media elements.

Duration: 10 min

02: Instagram

Explore Instagram’s features, including stories, feeds, and commercial analytics, and learn how to create impactful content.

Duration: 50 min

03: Facebook

Delve into Facebook’s functionalities for personal and professional use, including privacy settings and content creation strategies.

Duration: 29 min

04: Twitter

Learn about Twitter’s microblogging nature, threaded conversations, and how to effectively use the platform for real-time updates and networking.

Duration: 19 min

05: LinkedIn

Master LinkedIn’s professional networking features, profile development, and job search tools.

Duration: 12 min

06: Pinterest

Discover how to use Pinterest for organizing visual content and collaborating on interests through pins, boards, and sections.

Duration: 24 min

07: YouTube

Learn to develop a YouTube channel, monetize content, and engage with the community through subscriptions and analytics.

Duration: 16 min

08: TikTok

Explore TikTok’s fast-paced video creation and the platform’s diverse content styles and topics.

Duration: 14 min

09: Behance

Understand Behance’s role in showcasing creative portfolios and collaborating with industry peers.

Duration: 19 min

10: Discord

Learn how Discord evolved from a gaming platform to a versatile communication tool for various interest groups.

Duration: 14 min

11: Goodreads

Discover Goodreads’ book-centric social network features and how to manage your reading lists and join virtual book clubs.

Duration: 10 min

12: Medium

Explore Medium’s social journalism model and how to establish your blogging presence.

Duration: 10 min

13: Reddit

Learn about Reddit’s community-driven discussions and how to engage with its various subreddits and features.

Duration: 12 min

14: Tumblr

Understand Tumblr’s appeal for anonymity and creative expression, including its unique features like snaps and stories.

Duration: 11 min

15: Twitch

Discover Twitch’s live streaming capabilities and how to broadcast your interests to a growing audience.

Duration: 15 min

16: Nextdoor

Learn how Nextdoor fosters local connections and commerce through hyper-local social networking.

Duration: 11 min

17: Snapchat

Explore Snapchat’s ephemeral content sharing, including snaps, filters, and privacy features.

Duration: 12 min

18: Photography for Social Media

Master photography basics for social media, including composition, lighting, and enhancing posts with high-quality images.

Duration: 70 min