A Brand Called You

Overview

Watch now – this video will only be available on The Great Courses Plus until November 7th. It takes work to get the work you love. It takes knowing how to interview well, how to communicate flawlessly, how to articulate your own purpose and to simultaneously do this while facing tremendous rejection.

What do you want to be when you grow up? Most of us spend a lot of our childhoods and early adulthood being asked this deceptively simple question. While some people seemed to have a solid idea of their future from a young age, many of us simply didn’t have an answer—and some of us still don’t, no matter our age or level of success. And while many of us were asked what we wanted to be, even if we knew our general direction, the path to get there was often a mystery. Whether you are pursuing your dream or still haven’t figured out what that dream might be, one thing is certain: Ultimately, everything starts first from your heart and then you can work outward to discover and achieve your goals.

In the 22 engaging lessons of A Brand Called You, graphic designer and educator Debbie Millman teaches you the techniques to “sell” yourself in a way that is meaningful, honest, and authentic—because you do have to sell who you are to get where you want to go. From her own experiences in the design world, Debbie will help you develop the tools to articulate who you are, what you are doing, and what you want. She also will provide you with guidance on how to make your dream become a reality. With her honest and relatable style, Debbie will show you how to market yourself without selling out.

The fusion of the personal and the practical makes A Brand Called You a unique entry in the ever-expanding world of career guidance and self-help. Building a career and a pathway for success—however you may personally define achievement—is about more than following an outline or checking items off a list. By approaching your goals with a look at yourself first, you can better understand not only what you want to accomplish, but also how best achieve your desires without sacrificing integrity, honesty, or self-respect.

Course Structure

1. Class Introduction
   Duration: 13 min
2. Defining Brand
   Duration: 10 min
3. Finding Your Mindset
   Duration: 5 min
4. Winning A Job Vs. Getting A Job
   Duration: 15 min
5. Busy Is A Decision
   Duration: 3 min
6. Honing Your Mindset
   Duration: 8 min
7. Generators Vs. Drains
   Duration: 20 min
8. Developing Your Mission (Statement)
   Duration: 26 min
9. Identifying Table Stakes
   Duration: 14 min
10. Characterizing Leadership
    Duration: 19 min
11. Crafting Your Message
    Duration: 12 min
12. How To Master Presentation
    Duration: 12 min
13. The Importance Of Being Trustworthy
    Duration: 5 min
14. How To Achieve Success At Your Interview–Part 1
    Duration: 20 min
15. How To Achieve Success At Your Interview–Part 2
    Duration: 22 min
16. Artificial Harmony
    Duration: 10 min
17. Developing Your Methodology
    Duration: 10 min
18. How To Get The Interview
    Duration: 25 min
19. Tips On Self Promotion
    Duration: 6 min
20. Email Best And Worst Practices
    Duration: 8 min
21. Creating A Stellar Resume And Cover Letter
    Duration: 6 min
22. Set Big Goals And Final Q&A
    Duration: 19 min