A Brand Called You

Overview

It takes work to get the work you love. This course will help you master the art of personal branding and effective communication. In a world where first impressions matter, understanding how to present yourself can significantly impact your career and personal life. This course provides insights into interviewing, self-presentation, and overcoming rejection.

Through a series of engaging lessons, you will learn how to articulate your purpose and develop the skills necessary to create a strong personal brand.

Course Content

01: Class Introduction

An introduction to the course and its objectives. (13 min)

02: Defining Brand

Explore what a brand means in the context of personal identity and professional presence. (10 min)

03: Finding Your Mindset

Understand the importance of mindset in shaping your personal brand. (5 min)

04: Winning A Job Vs. Getting A Job

Differentiate between the concepts of winning a job and simply getting one. (15 min)

05: Busy Is A Decision

Examine how the perception of busyness affects productivity and personal branding. (3 min)

06: Honing Your Mindset

Learn techniques to refine your mindset for better personal branding. (8 min)

07: Generators Vs. Drains

Identify the people and influences that energize or drain your personal brand. (20 min)

08: Developing Your Mission (Statement)

Craft a personal mission statement that reflects your values and goals. (26 min)

09: Identifying Table Stakes

Understand the essential elements that are non-negotiable in your personal brand. (14 min)

10: Characterizing Leadership

Explore the traits that define effective leadership and how they relate to your brand. (19 min)

11: Crafting Your Message

Learn how to articulate your personal brand message clearly and effectively. (12 min)

12: How To Master Presentation

Develop skills for delivering your personal brand message confidently. (12 min)

13: The Importance Of Being Trustworthy

Understand the role of trust in personal branding and communication. (5 min)

14: How To Achieve Success At Your Interview–Part 1

Gain insights into effective interview strategies and techniques. (20 min)

15: How To Achieve Success At Your Interview–Part 2

Continue exploring interview success strategies with additional tips. (22 min)

16: Artificial Harmony

Examine the concept of artificial harmony in communication and its impact on relationships. (10 min)

17: Developing Your Methodology

Create a personal methodology for building and maintaining your brand. (10 min)

18: How To Get The Interview

Learn strategies for securing interviews and making a strong impression. (25 min)

19: Tips On Self Promotion

Explore effective self-promotion techniques to enhance your personal brand. (6 min)

20: Email Best And Worst Practices

Understand the dos and don’ts of professional email communication. (8 min)

21: Creating A Stellar Resume And Cover Letter

Craft compelling resumes and cover letters that reflect your personal brand. (6 min)

22: Set Big Goals And Final Q&A

Wrap up the course with goal-setting strategies and a final question-and-answer session. (19 min)